Everyone, from a corner coffee shop to an enterprise cloud provider,
benefits from good SEO. But how do you get "good" SEO? Few people even
understand the concept of search engine optimization, let alone what makes
"good" SEO. You can attempt to go at it alone, but it will ultimately cost
you more money in man-hours than it would have cost you to outsource.
Although many business owners consider themselves Internet savvy, the
learning curve for optimizing a business for search engines and social media
is always expanding. The better choice is to hire an outside firm to handle
SEO, but how do you know if you are getting reliable service? To make it
simple, we've broken down the top 10 things to look for before hiring an SEO
company.
1. Transparency - A good SEO professional or firm will have no problem
explaining to you exactly how his or her services work. You should know
exactly how much time will be spent working on your SEO needs. The person
you hire, should also reveal to you the techniques used to boost your
website or business's exposure online, rather than hide it from you. The
goal is to help you become more informed so you can perform basic
maintenance SEO without the help of a professional. They should fulfill all
of the recommendations made by Google for companies looking for SEO.
2. Strategy - The company should have a strong grasp of overall SEO
strategies and how to adapt them to your business and your needs. Don't hire
a company that is stuck on a single marketing strategy. Performing on-page
optimization is a necessary part of SEO, but that's only part of the entire
process. Find a company that can provide you with a complete range of SEO
services.
3. Reporting - Your chosen SEO professional should report back to you on a
regular basis concerning the tactics being used to market your business. If
there is something you don't understand, you should be able to ask questions
without being told to let the professionals handle it.
4. Experience - Experience is a key factor in determining which SEO company
to hire. The Internet is constantly changing, so the longer someone has been
providing SEO services, the better the chances are that he or she is staying
ahead of the latest advances in search engine algorithms and social media
trends.
5. Structure - An SEO professional should be structured and professional. No
one wants to hire someone to do SEO work who does it "on the side." Instead,
the person or company you hire, should be structured and abide by deadlines.
Furthermore, you should have no problem contacting him or her when you need
to, and phone calls should not take several days to return.
6. Budget - Be upfront about how much you are willing to spend, and demand a
clear budget, broken down into itemized expenses. While you should expect to
pay for good SEO, the company or person you hire, should have no problem
revealing exactly how much of your money is being on marketing your
business, and how much is paying for professional services.
7. Promises - Run away if you are promised top results in a search engine.
While the goal is to give you the very best ranking you can get in your
market, no one can realistically promise you a #1 ranking or fast results.
It could happen, but it's more likely that it will take at least six months
to start seeing the long-lasting results of an SEO campaign.
8. Ranking - If the company's good at what they do, you should see their
pages high in results for SEO-related searches. Ask for examples of previous
work they've done to prove their ability to achieve high rankings for you.
9. Testimonials - An SEO firm should be able to provide you with a list of
satisfied customers, as well as testimonials from those customers. Ask for
some references that you can contact personally to ask questions about
previous customer service experiences.
10. Interest - Any company you work with should treat you with the same
respect and priority that it treats bigger companies and more expensive
clients. You should never be shoved aside for someone else with bigger
pockets, so make sure that the company you choose shows genuine interest in
helping you before you sign on the dotted line.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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