On your marks, get set.
1. Find the Right Keyword (4 Minutes)
The first step is to choose what you think most of the people you want on
your site would search for in Google. Remember, it's the people you want on
your site, that is those who either would actually buy your product or
service, who would follow your blog, whatever the case may be. It has to be
something relevant.
For professionals, there are a number of tools to determine just that. An
SEO expert would be able to filter out the words that are not relevant and,
more or less, find the exact words and phrases in any given subject that
would give their client more hits, and more substantial hits. Luckily you
can use some of their research fairly quickly-though not quite as accurate,
this will definitely be helpful.
Let's use the example "Flash Fryer"
Type "Flash Fryer" into a Google search and you should get something like
this:
You'll notice "Flash Fryer" is the one word that shows up pretty much
consistently, however in this case it is rarely the first word that shows up
in the titles, other than the paid ads on the right side. You're not paying
for ads though so this is something to note. What else shows up? Stainless
Steel Flash Fryer is in a couple, there are some brand names as well. You
can safely assume that those brand names are what is selling as far as the
Flash Fry industry goes. If you sell a popular brand, use its name is what
this is telling us.
Okay, we have our key word "Flash Fryer" and we know to use popular brand
names where relevant and of course stainless steel if we have stainless
steel fryers.
This is important to mention. Not every product will be the same, that is,
don't apply the example we've come up with using "Flash Fryer" to other
things. Do your own search for whatever your product happens to be and see
what comes up.
Pretty simple, but very effective. Okay, on to the next step.
2. Fix your title (3 Minutes)
Okay, now it is time to use our research for your title. We are basically
borrowing what others have already done, apparently the right way since they
are on the first page of a Google search. So your title might looks
something like this.
(Popular Brand) Stainless Steel Flash Fryer for Sale - (Name of your site)
Remember to keep your title within 60 characters. If you have a long site
name or brand name you might have to play with it. Every subject will be
different. In some instances you might find your search pulls up results
with a specific stock number, usually for technology, if so use it.
Sometimes it will be very straightforward and that is okay as well.
All you are doing is taking what, presumably, others have researched and
making an educated guess about what they found to be the right title for the
subject matter. You do not want to copy their titles though. Make sure yours
is different than any on the first pages of Google at least.
With all of that in mind, always be sure to keep your title relevant to what
your site is all about. Don't mention a brand name, or stock number, if you
don't really have that item.
3. Content Optimization (3 Minutes)
Optimizing your content can be pretty easy, but is often misunderstood. You
want to use the important key terms you've found, but don't over do it. If
you have content in place already, simply go through and make sure that your
main keyword shows up at least once, but not more than twice, in each block
of content. Even more important than that though is to keep it natural. Don't
force your keyword or key phrases anywhere they do not fit.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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