You thought you were done when you optimized your site for Google, MSN, and
Yahoo, right? Nope - the Microsoft Network, MSN, has partnered with Yahoo in
a 10-year, $275 million dollar agreement and recently launched Bing. Having
gone live in June 2009, it's instantly very popular. There's even talk that
it may eventually replace Google as the most popular search engine because
it is intuitive and offers users a number of search options.
Early reports also show that Bing users are more likely to click on
advertisements than Google users. Time will tell and Google will most
certainly have an answer to Bing's growing popularity. While we can't
predict the future, all signs point to making the effort now to learn SEO
for Bing.
Here are the top 6 ways to do that today.
1) Manage Length of Your Content
Make your content longer than 300 words. According to SEO experts, Bing
algorithms seem to place a higher value on content that is over 300 words.
That means longer blog posts, more content on web pages and longer articles.
2) On-Page Tips for Bing
Optimize your title tags for your keywords and use unique tags on each page.
You may be doing this already for Google and Yahoo. Keep it up. Bing really
likes title tags and pays attention to them when indexing and ranking your
page. If you haven't been paying too much attention to them up until now, it's
time to start.
3) Bing Linking
Linking is always important in SEO. However, unlike Google, when doing SEO
for Bing, pay more attention to building backlinks from highly relevant
websites. Also, Bing really likes outbound links and gives a bit more weight
than the other search engines do.
4) Keyword Targeting
Bing's own FAQ page suggests that you target no more than two keywords per
page. We suggest you follow this rule. Usually you will want to target one
main keyword you are trying to get ranked for and a more long-tail keyword
which contains your main keyword in it.
5) Meta Tags
You may have let your meta tags slide over the years because rumor has it
Google doesn't really pay much attention to them. However, Bing recommends
you use unique description tags on each page.
6) Continue All Other Good SEO Practices
Good SEO for Bing does have some differences than Google, but good SEO
practices still need to be followed too. For example:
* Use H1 tags
* Use text navigation links
* Use keywords in your URL
There's a bit of disagreement between experts. There are some reports that
indicate Bing places value on longevity. The older your website, the more
respect Bing seems to want to give you. However, other sources cite that
younger, newer sites, have the advantage. Regardless, whether you're a brand
new site or a website that's been around for years, put the above practices
in place and be patient.
As an internet business owner it's always good to pay attention to what the
big three are doing, the big three being MSN, Yahoo, and Google. And when
two of them team up then that most certainly deserves a change in strategy.
As the months pass and Bing continues to grow, there will likely be some
additions or changes to how SEO for Bing will work. They may change things
up and decide one day to index and rank websites differently. Stay tuned for
further developments.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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