are the best ways to score a high ranking:
* First and foremost, make sure that social tactics are a huge part of your
marketing strategies. A heavy presence on * Facebook, Pinterest, LinkedIn
and related sites is a must.
* Be a heavy Facebook user, as opposed to Google+. Leverage your fans, and
encourage social signals (Likes, comments, etc.)
* Test your keywords specifically against the Bing audience. What will get
you high rankings in Google will likely be different in Bing. The smaller
audience also means less competition for your keywords, so you're more
likely to do well using more popular selections on Bing than on Google.
* Bing is a stickler for error free XML sitemaps. Make sure yours have zero
404s, or the Bingbot might ignore the whole thing.
* The Bingbot is also big on Robots.txt files. If your site doesn't have
one, it risks being completely ignored by Bing.
* Bounce rates are also big deciding factors. If most visitors bounce off a
page before spending a certain chunk of time, the entire website may suffer
a ranking decrease.
* Just like Google, content - good, quality, fresh, current, irresistible
content - is essential to a high ranking.
Whether you decide to go full throttle into a Bing approach, or stick to the
tried-and-true Google, make sure you at least keep some strategies in mind
for both. Bing may not yet be the homecoming queen, but it's earned enough
votes to make the reigning royalty start quaking in the knees. That means
you're very wise to not ignore this new kid on the search block.
What are your top tips for rising in the Bing ranks? Or do you even concern
yourself with Bing at this stage in the game?
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
Regards Gerald Crawford
Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws
