Website Content Development

It is very important that website content is updated at least every 12
months.

Both search engines and your website visitors will find more relevant
information this way.

All product and service pages should be current and up to date, ensuring
that all you get are good reviews.

Getting started with developing web content

Step one is to determine the type of site you want to develop and
additionally to have a good understanding of why you developing the website
and what your goals are going to be.

The content of a website is what drives your website, draws and keeps your
audience. Identifying your website purpose and audience will create the
composition of your content for your website.

The process or trick is to prepare a set of content features that relate to
your audiences activities, interests and concerns.

Identifying as many viable options for top quality content is very important
for the following reasons:
Giving you the option of completely new content strategies,
giving you options for capitalising on new markets.

With all the research and analysis done you can determine the best content
relating to relative keyword research and determining which content will
give you the best KEI.

We use a 3 step strategic content web development process

Information

We take a step back and research and evaluate the possible future of where
your niche or industry is heading. We then identify where your company can
benefit and your potential customers by supplying unique fresh content.

Ideas

This may sound bizarre, but it sure gets the desired results. We do a
"change nothing analysis", and ask questions like;
What opportunities are you currently missing out on?
Are you achieving your objectives?
What is your competition doing right or wrong?

we then assess where your ROI should be coming from.

Identifying where there is a gap in the market that your competition may not
be focusing on and maximise that opportunity.

Action

Our idea of action and content is physically creating it, putting it on
black and white.
we create alternative variations of content focusing on different keyword
scenarios.
We assess there feasibility, relative keyword research and KEI.
With all this information, we determine how many viable options or scenarios
we have available. We then take the options that make the most sense and
find deliverable ways to execute them.


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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