Internet Marketing

Internet marketing is exactly what it states, marketing products, services
or information on the internet.

Online marketing would qualify under the same terminology.

Internet marketing is way beyond what the average person or internet user
may think.

Internet marketing is more than just having a web address with a website up
and hosted by some company, there are millions of web sites set up like this
on a daily basis.

An internet marketing strategy and campaign is critical to obtain desired
goals in a very competitive internet or otherwise online market. It is worth
finding your place in this very competitive internet marketing environment,
options can be almost limitless.

Using the internet as a platform you give yourself or your company the
opportunity to reach clients way beyond the restrictions of your physical
location, you can literally access anyone around the world.

In general there are four avenues of marketing on the internet:

SEO - Search engine optimisation obtained by organic searches on search
engines and other web directories.
SEM – search engine marketing, which a paid version is amounting to costs
per click (cpc). These are the sponsored ads which come up on search engine
results.
Affiliate marketing is another option where you offer rewards to other
websites for bringing people to you website.
Social media marketing – is one of the most popular and fastest growing
internet marketing options available today.

Social sites like Facebook and Twitter carry a lot of weight, because of
users trusting recommendations from other friends. Facebook having a
following of over 700 million and nearing ever closer to the one billion
mark is a huge market sector, also remembering that this is an instant
customer base (not like search engines which may take months to get the
desired results).


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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