Understanding SEO

The term SEO stands for search engine optimization.

This entails the process of getting free traffic from the following sources:

organic listings on search engines, editorial links from reputable web sites
and listings from web directories.

The major websites are Google, Bing, and Yahoo.

These search engines distribute links in different forms ranging from web
pages, images and videos. Search engines rank theses web pages according to
relevancy, which is most relevant to the search term posed by the internet
user.

These listings are called organic in search engine optimisation because the
listings are generated free and not using paid listings such as Google
adwords etc.

There are two types of search engine optimisation, on page optimisation and
off page optimisation.

On page search engine optimisation

is everything that can be adjusted on the web page, if your search engine
optimisation company is worth their salt, your web page should be scoring
well above 80%.

Off page search engine optimisation takes some more time and is largely
built up by generating quality links (link building) from other reputable
web sites.

This takes patients and time, but is well worth it because every reputable
link that is built secures your position in your search engine optimisation
rankings on the top search engines.

Other off page search engine optimization includes:

Social media marketing
Blog posts
Press releases
Article submissions


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