Ethical SEO Techniques

Hundreds and thousands of people have made use of the Internet in a variety
of ways, each in an attempt to subjugate its great power and potential to
give profit and gain to users and businessmen. However, alongside the aims
of these hardworking innovators and entrepreneurs are people who simply want
to extort as much money from people in exchange for dubious products and
services.

Web content is brought to a potential user by means of either direct recall
of a particular service provider's website, or by blind searches done on
various Internet search engine platforms made available by Internet software
giants. By entering words, known as 'keywords' relevant to the desired
information, product, or service, into the search field, users can employ
these blind searches to look for content closest to what they are looking
for.

As is the practice, a search engine usually produces a list of websites
matching the keywords provided by the user to a degree of relevance. These
are ranked by relevance, quality of content, and sometimes, 'visitor votes'
that come in the form of a measure of frequency of visits by people who
usually find the content useful to them.

SEO, or Search Engine Optimization, is a method used by many businesses and
entrepreneurs online in order to maximize the potential of the search engine
by helping them rise in the ranks of the query response listings. SEO
usually deals with organic searches, or those that need no payment to be
listed among the list of likely matches to a client's keywords, as well as
crawler search engines, which are search engines that literally crawl
through web pages in search of relevant links and relations between pages in
order to find relevant content.

Dubious figures in the Internet, however, have made use of the Internet to
forward their own selfish desires, leading to an unethical use of the
brilliant SEO model. This has led to a divergent field of SEO, called "black
hat SEO". In this method, various deceptive schemes are used in order to
manipulate search engines and dupe customers by providing them with websites
that are completely useless. This method is also called "spamdexing".

Ethical SEO techniques also exist in the Internet. Before even going into
details, the most important ideal behind ethical SEO techniques is in
providing better service to clients, and allowing this satisfaction to
become key in promoting the website.

What does it take for a method to become an ethical SEO technique?

There are various ways under the central guideline to achieve them.

The first one is creating quality content for the users. After all, no
ethical SEO technique tries to get the better of any customer, or even harm
them to the slightest extent. By providing quality content, users receive
useful, timely, and secured information when they need it.

In order for that to be achieved, no amount of exaggeration or manipulation
of the nature and content of the website is done to lead customers into
believing that it contains the website relevant to their query. Ethical SEO
does not employ any method that will mislead the customer into a site, and
even offend the customer once he or she has found his or her way into the
website.

Moreover, ethical SEO techniques do not, in any way, violate any laws as
regards intellectual property rights, international law, or spamming laws
implemented at every level of every way. This would include not claiming for
their own products and services that are not theirs to sell or produce just
so they can fool users into providing sensitive information through which
they can extort money.

A website employing ethical SEO techniques will never try to exaggerate and
reflect a company's image any more than how it should be portrayed; doing
so, in effect, manipulates the customer into trusting a company based on
falsity.

Relevant to various security issues existent on the Internet, one last
measure of how ethical a search engine optimization technique is lies in the
protection of its customers on the basis of privacy agreements. In providing
the service sought by the client, ethical SEO techniques protect the
confidentiality and sensitivity of the information made known to them in
confidence by their clients.

Both goals aim to achieve the same end of profit. However, the road diverges
and one must pick one over the other. In the end, ethical SEO techniques
allow for users to maximize the profit they pay without impinging on the
rights of other people an manipulating others; this by far is the best
option to go.


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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