Tuesday, 28 June 2016

Business Can Leverage Live in Facebook Groups and Events

Since Live has hit the social platform, many well-known figures such as Guy Kawasaki and Robert Scoble have become regular streamers. Yet, despite how adored the technology is by many, there are still plenty of individuals who are annoyed by the unasked-for notifications that ‘so and so’ is now live; this is evident by the variety of Google results in this vein. This means that some businesses can actually become something of a nuisance to their followers who don’t know how to disable these notifications. By broadcasting to specific Facebook groups, which users must opt into, this circumvents the issue all together. But this is far from the greatest part of broadcasting to groups and events.
While creating a group can serve as a dedicated portal for all of your business’ live streaming activities, more niche conversations can be created through live video, directly addressing user interest on certain topics. Internet dwellers love Reddit’s Ask Me Anything (AMA) subreddit and it often produces astronomical engagement stat's. Live’s integration with Groups now allows you to effectively hold AMA sessions but with the added benefit of users seeing your face; which brings to light the essential humanization element. Additionally, your brand can live stream breaking news surrounding the company, provide group members an inside look at operations, live product tutorials, and an endless variety of other discussion topics. Use it for customer support issues that you know are pervasive, communicate pre-launch excitement for new products, or just create a regular update from the CEO.
Regarding events, ceremonies that were previously restricted due to building capacity limitations can be broadcast right into people’s homes and phones. Have a company party coming up? Invite your brand’s entire Facebook following to join in on the fun. Ready to show off a product that is about to launch? Hold an un-boxing event and let all of your fans be a part of that excitement. The possibilities are truly limitless.
By integrating Live with Groups and Events, businesses can show a whole new side to their followers. Group and event members can really feel like a part of the action. With the added ability to easily promote these broadcasts through creating and sharing dedicated pages, a non-intrusive way of inviting potential viewers to watch live broadcasts has just been unleashed to Facebook Live users.
If you are not already leveraging some live streaming video platform, now is the time to get in on it. If you are broadcasting but not on Facebook, you may want to consider making the switch; Facebook Live is already a part of the application that has been downloaded more than a billion times and resides on the most far-reaching social platform to ever exist. The bottom line is that Facebook Live has a serious advantage when it comes to dominating the live streaming arena.

Saturday, 25 June 2016

Publish high-quality content on your website.

One of the things that Google prizes most is high-quality, unique content. It’s likely that this ranking factor will remain strong no matter what else happens in the world of SEO. Because of this, it’s critical to focus on creating reputable content while also improving the mobile responsiveness of your site. While it’s critical to ensure that your site is optimized for mobile search as much as possible, it’s also important to ensure that you’re not losing sight of your content creation efforts in the process. When taken together, mobile optimization and quality content combine to form the ultimate SEO strategy.

Wednesday, 22 June 2016

Implement responsive Web design

While some businesses try to make their sites more mobile-friendly by using mobile-only and desktop-only designs for their respective mobile and desktop sites, this approach often results in a poor user experience and small army of expensive, difficult to manage URLs. Because of this,responsive design is a better option.
Created to help websites function better for users on all devices, including desktop computers, mobile phones and tablets, responsive design allows a website to understand which device is being used to view it and then adapt accordingly. With responsive design, mobile users can access social sharing buttons from mobile platforms, easily read content on all devices, access every page of your site, and engage with promotions just like they would from a desktop computer. This, in turn, helps make your site friendlier to mobile users and can cut down on the frustration that mobile-only users often feel when interacting with websites.

Tuesday, 15 December 2015

Why Grammar Matters Online

While the grammar of "olde" might have seemed stuffy and pretentious, there
is a way to tap into that school of grammar rules that will greatly benefit
your online writing pursuits today.

It's not enough to know the difference between affect and effect anymore
(although it's a great start). In order to be a credible, valued, popular
online writer with a wide variety of job offers and a formidable sense of
expertise, you need to be perceived as intelligent and credible, which is
tough to do if you've cast the grammar rules to the wind.

Although most fifth grade grammar rules are out-dated in today's writing
environment, you still need to employ great grammar in order to produce good
writing.

It's that simple.

What You Need to Know: Grammar 101 For the Modern Day

Parts of Speech

Do you remember diagraming sentences? Us too. Although we promise we won't
make you do that now, it is important to have working knowledge of what goes
where and how it all comes together to form cohesive thoughts that your
readers love to share.

Nouns

We all remember the old refrain, "a noun is a person, place or thing." All
you need to do to update this oldie but goodie is to remember that a "thing"
can be a jar of ketchup or existential philosophy. It's all the same when it
comes to nouns.

Verbs

Verbs are action words that describe a state of doing or being. Although
most people remember the "doing" part (as in "I am running with Pam"), most
forget the "being" verbs, as in "I am confused by grammar." Since "am" is a
state of being, it qualifies as a verb.

Pronouns

Pronouns step in for nouns when you want to keep it short and sweet. Instead
of "When Ryan Gosling wants to know what his fans think of his 'Hey Girl'
memes, he will ask his fans what they think of his 'Hey Girl' memes" the
sentence, using pronouns, could become "When Ryan Gosling wants to know what
his fans think of his 'Hey Girl' memes, he will ask them about it.

Pronouns are an important tool for people who tend to be wordy in their
online writing, as they can often shorten and clarify sentences.

Prepositions

One of the helpful things Mean Mrs. van Staden did do is teach students that
prepositions can best be remembered by the fact that they illustrate a
relationship between a noun or a pronoun and another piece of the sentence.
In other words, think of a little mouse named Pre. A preposition is anything
that Pre can do or (wait for it) any position she can be in. Therefore, Pre
could be under, over, atop or behind a box. Got it? Good. Try not to end
sentences with prepositions and you're well on your way to being a grammar
king or queen.

Conjunctions

A conjunction serves to connect elements of a sentence. Examples include
for, and, but, or, yet and so. For example, "Lois wanted to purchase a new
house but couldn't locate a relator."

Interjections

Interjections are what you use when you're in the midst of a heated argument
about grammar rules. "Yes!" or "No!" or "Wait!" all qualify as examples. By
definition, an interjection is a stand-alone exclamation that acts as filler
in casual conversation and often serves to convey emotion or feeling.

Determiners

The verdict is still out on determiners — sometimes considered parts of
speech and sometimes not, these little guys serve the important purpose of
introducing nouns. For example, "My mother once told me that only the best
online writers master grammar rules."

Punctuation Rules: 5 Things to Remember for Online Writing

Punctuation is important. Most writers have seen this infamous example:

Grammar

With that in mind, and with a concern for all of the grandmas in the world,
it's important to get your punctuation down pat, especially when your
writing will be spread all across the Web.

1. When to use the Semicolon: Use the semicolon to connect two sentences
that could stand-alone but don't want to. For example, "John was angry; he
knew that the horse had bucked him off on purpose."
2. When to use a Colon: A colon should only be used for two reasons: One is
to introduce a quotation, explanation, example, or series and the other is
after a salutation in a formal letter, as in "Dear Mary:" The third,
somewhat obvious, use is to separate the hour and minute when writing times,
as in "12:15 pm."
3. When to use Periods: Use them at the end of declarative sentences,
complete statements and abbreviations, such as Mrs. and Dec.
4. When to use a Comma: The comma is an oft fought over piece of punctuation
but is properly used to separate ideas or elements in any given sentence.
The comma is a complex punctuation piece and should be used when a sentence
contains an introductory phrase, when a brief pause is meant, when one main
action takes place at the beginning of a sentence and after conjunctions
such as like, or, or but. Additionally, commas can be used to separate lists
of items numbering two or more.
5. When to use Apostrophes: Apostrophes are used to indicate that letters
have been omitted, such as in contractions like "don't," which is a
shortened form of "do not."
5 Rules for Quotation Marks: What Goes Inside, What Goes Outside

Quotation marks, much like commas, are a difficult form of punctuation.
Although most writers know that quotation marks are used to denote quotes or
spoken words, there are other uses for these pesky apostrophes-wannabes that
evade most online writers.

1. When Citing, Use Quotes Around the Titles of Short Works: Quotations are
used to set off the names of short works, like poems, songs, book chapters
(such as The Brothers Karamazov's "Grand Inquisitor") and short stories.
Long works, such as full books, are italicized.
2. Use Quotes (and Start a new Paragraph) Every Time the Speaker Changes in
Dialogue: This rule is designed with the reader in mind as it can be almost
impossible to keep track of who is speaking when this isn't observed.
3. Periods and Commas go Inside Quotes: In the United States, periods and
commas go inside of quotes.
4. Colons and Semicolons go Outside of Quotes: In the interest of clarity,
colons and semicolons go outside of quotation marks. For example: That's the
thing about Taylor Swift's "Bad Blood"; even if you've listened to it a
million times, you always want to hear it again.
5. Question Marks and Exclamation Points Depend Upon Context: Question marks
and Exclamation Points go inside quotes if they are part of the quote itself
but outside if they are part of the sentence as a whole. Clear as mud?
2 Creative Punctuation Rules for Online Writers

Creative punctuation is where your fifth grade English class fails to apply
to online writing. Punctuation and grammar, although established studies,
also allow for some wiggle room and writers often take advantage of this
slack in order to convey meaning and customize their writing. In many cases,
creative punctuation can actually add depth to writing and heighten the
narrative, making for a fuller reader experience and a stronger piece.
1. Ellipsis Points For Hesitation: Ellipsis points (the "…" often used to
convey pause) can be used to convey hesitation in writing and may come in
handy in dialogue or blog pieces.
2. Long Dashes for Abrupt Transitions: Long dashes (also known as em dashes)
may be used to signal abrupt transitions or showing that someone has been
cut off in mid sentence.

What to do With Numbers

Last, but not least, are numbers. Opinions vary widely on this but the
general convention is to spell out any numbers from zero to nine and use
numerals for numbers 10 and higher. Additionally, any number that starts a
sentence should be written out.

The Case for Modern Grammar

Online writers can't afford to be sloppy with grammar and punctuation rules
and these helpful tricks will ensure that, no matter what you're writing,
you're making the grammarians of the world proud. Although many grammar
rules are somewhat fixed, the entire construct of grammar and punctuation
continues to shift to accommodate the modern writer. Nowadays, there is more
play in grammar than there has ever been before and, with loopholes for
things like creative punctuation, it is possible for today's online writer
to take some liberties with grammar and punctuation rules while also staying
true to dear Mrs. van Staden, wherever she may be…

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
E-mail: gerald@webcraft.ws


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Sunday, 8 November 2015

Choose the Right Colours for your Website

Choose the Right Colours for your Website

Using appropriate colours in your website's design can help it set the right
tone and convey the message to the visitors in a more precise manner.

Here's how you can go about choosing the right colours for your website:

Start by familiarizing yourself with the colour wheel. Choose colours that
allow for a harmonious colour scheme.

Colours may have different meanings in different cultures. Also, they tend
to evoke different feelings. Do be mindful of this when selecting colours
for your website.

Consider contrasting colours as they will prevent your website from turning
into a visual mess and help the text stand out against the background.

Use few but enough number of colours to make your site look appealing.


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
E-mail: gerald@webcraft.ws


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Monday, 9 February 2015

Social Media Marketing

Social media increases the overall exposure of your website and is also a
fundimental part of quality link building strategies. Additional
opportunities include:

proving your position as an expert in your industry,
rectifying problems and creating goodwill by responding to posts and
conversations,
referring content and links back to your site,
gaining new contacts with partners.

FaceBook, the clear leader in social network sites (there are nearly 500
social networks), with it's massive user base, is a must to have in your
social arsenal package for all reasons mentioned on this page.

Community building forums strategies are great for building contact with
communities that have a direct interest in your company, product and
services.

Twitter is good for communicating directly with customers that show interst
in your company, offering .

You can send tweets with links directly back to your blog or website, if
retweeted by the client your exposure multiplies considerably.

LinkedIn provides a profesional network for people that are associated with
the type of interests and products your company supplies.


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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Understanding SEO

The term SEO stands for search engine optimization.

This entails the process of getting free traffic from the following sources:

organic listings on search engines, editorial links from reputable web sites
and listings from web directories.

The major websites are Google, Bing, and Yahoo.

These search engines distribute links in different forms ranging from web
pages, images and videos. Search engines rank theses web pages according to
relevancy, which is most relevant to the search term posed by the internet
user.

These listings are called organic in search engine optimisation because the
listings are generated free and not using paid listings such as Google
adwords etc.

There are two types of search engine optimisation, on page optimisation and
off page optimisation.

On page search engine optimisation

is everything that can be adjusted on the web page, if your search engine
optimisation company is worth their salt, your web page should be scoring
well above 80%.

Off page search engine optimisation takes some more time and is largely
built up by generating quality links (link building) from other reputable
web sites.

This takes patients and time, but is well worth it because every reputable
link that is built secures your position in your search engine optimisation
rankings on the top search engines.

Other off page search engine optimization includes:

- Social media marketing
- Blog posts
- Press releases
- Article submissions


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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Here follow SEO tips and tricks for beginners

Please note that this list is in no particular order. These tips and tricks
are just some seo techniques. Please contact SEO South Africa for an website
audit.

Content is king, so make sure you have unique, up to date relevant content.

Do keyword research, make sure your keywords have got high search volume,
ideally with low competition for the key word.

Focus on keyword phrases rather than single or short keywords, long tail
keywords will get you found easier.

Use the keywords in your text links (anchor text) the more relevant the
better the results.

Make "http://www.yoursite.com" your preferred site. in other words redirect
"http://yoursite.com" with a 301 redirect.

If you have any home page links, index.html, point them to
http://www.yoursite.com

Frames and Flash are best not to be used on any pages you planning to
optimise, if so make sure you have credible content on the page.

Blog, Blog, Blog, especially if your website content does not change often,
spiders love fresh content.

Link building is long term and is all about quality and not quantity check
the reputation and page rank of websites you looking to get links from.

Make sure your website is easy to use.

Create CTA's, without call to action pages your seo efforts may all lead to
nothing

Add "ALT tags" to your images - make sure your images are named to optimise
seo image searches.

Understand how social media marketing works, its a big part of seo
development.


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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Online Company Branding

Company Branding is a division that does some careful planning and deals
directly with the key players in your company.

Online company branding has to be well planned out and in line with the
whole company policy. This would include future goals and targets to be
reached within the near future and a five year plan.

Online Company Branding will dictate all other divisions of our SEO South
Africa company. This is the most important division and we encourage any
company new or established to make use of this facility as this will save
time and money for you.

Having a clear vision of your company goals, implementing and being able to
set out these goals and marketing targets on schedule will enable SEO South
Africa to make all campaigns for our clients a huge success.

Online reputation management is a big part of this division, search engine
optimization plays a key part in this as negative search results or keyword
phrases will damage the authenticity of your company and it's Branding.

Online company branding is spread across the whole spectrum of the internet,
with the inclusion of social media, blogs, forums, interactive product
reviews and more.

Monitoring what is being said about your company and keeping track of
reputation and opinions is very important, these metrics have to be
monitored.

Listening to your customers is very important and has to be included in
monitoring user generated content. This is a good thing as it gives you
real-time insight as to what is being said about your company and also
finding out what your company can do to improve its, service product and
reputation, which all contributes to online company branding.


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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Internet Marketing

Internet marketing is exactly what it states, marketing products, services
or information on the internet.

Online marketing would qualify under the same terminology.

Internet marketing is way beyond what the average person or internet user
may think.

Internet marketing is more than just having a web address with a website up
and hosted by some company, there are millions of web sites set up like this
on a daily basis.

An internet marketing strategy and campaign is critical to obtain desired
goals in a very competitive internet or otherwise online market. It is worth
finding your place in this very competitive internet marketing environment,
options can be almost limitless.

Using the internet as a platform you give yourself or your company the
opportunity to reach clients way beyond the restrictions of your physical
location, you can literally access anyone around the world.

In general there are four avenues of marketing on the internet:

SEO - Search engine optimisation obtained by organic searches on search
engines and other web directories.
SEM – search engine marketing, which a paid version is amounting to costs
per click (cpc). These are the sponsored ads which come up on search engine
results.
Affiliate marketing is another option where you offer rewards to other
websites for bringing people to you website.
Social media marketing – is one of the most popular and fastest growing
internet marketing options available today.

Social sites like Facebook and Twitter carry a lot of weight, because of
users trusting recommendations from other friends. Facebook having a
following of over 700 million and nearing ever closer to the one billion
mark is a huge market sector, also remembering that this is an instant
customer base (not like search engines which may take months to get the
desired results).


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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Website Content Development

It is very important that website content is updated at least every 12
months.

Both search engines and your website visitors will find more relevant
information this way.

All product and service pages should be current and up to date, ensuring
that all you get are good reviews.

Getting started with developing web content

Step one is to determine the type of site you want to develop and
additionally to have a good understanding of why you developing the website
and what your goals are going to be.

The content of a website is what drives your website, draws and keeps your
audience. Identifying your website purpose and audience will create the
composition of your content for your website.

The process or trick is to prepare a set of content features that relate to
your audiences activities, interests and concerns.

Identifying as many viable options for top quality content is very important
for the following reasons:
Giving you the option of completely new content strategies,
giving you options for capitalising on new markets.

With all the research and analysis done you can determine the best content
relating to relative keyword research and determining which content will
give you the best KEI.

We use a 3 step strategic content web development process

Information

We take a step back and research and evaluate the possible future of where
your niche or industry is heading. We then identify where your company can
benefit and your potential customers by supplying unique fresh content.

Ideas

This may sound bizarre, but it sure gets the desired results. We do a
"change nothing analysis", and ask questions like;
What opportunities are you currently missing out on?
Are you achieving your objectives?
What is your competition doing right or wrong?

we then assess where your ROI should be coming from.

Identifying where there is a gap in the market that your competition may not
be focusing on and maximise that opportunity.

Action

Our idea of action and content is physically creating it, putting it on
black and white.
we create alternative variations of content focusing on different keyword
scenarios.
We assess there feasibility, relative keyword research and KEI.
With all this information, we determine how many viable options or scenarios
we have available. We then take the options that make the most sense and
find deliverable ways to execute them.


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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Competitive Analysis

This is possibly one of the tougher divisions of Seo web development.

There are many variables making up a companies competitive web analysis and
if possible, if you in the position its s best to do the competitive web
analysis as one of your first priorities.

Either way it is something that has to be addressed especially if it was not
part of you initial web development process.

This could have far reaching results within your web development
architecture and structure, but rather do it now than later.

We check the top ten positioned competitor websites on search engines,
relative to the keywords describing your company and industry fields the
best.

We then do an in depth competitors analysis on the top ten competing
websites. This will include detailed attention to their landing pages and
overall design. we will check how many and who links back to them.

The five steps we implement with Competitive Analysis

Identify the competitors
Analyse the keywords the are targeting
Analyse the competitor back links and page rank
Get the competitors traffic analysis
Analyse there popularity with social media and the internet

We need your assistance to gather market intelligence about your
competitors. You know you business and sector best. You also know who your
closet competitors are. The more data and information you can supply us, the
more effective we can be.

There are three types of competitors to consider:

Direct competitors - those in the direct market producing the exact same
product or services as you.
Indirect competitors- those supplying the same sector with alternative
options to your product or service.
Future competitors - to be aware of new competitors entering the market and
analysing their marketing tactics.

What we find out about your competitors

Are they implementing a rapid growth strategy? What marketing tactics are
they using?
Are there competitors with struggling finance who are limited with cash flow
presently? A perfect opportunity.
How do competitors assume the current market place? Where are the
opportunities?
How will competitors respond to your competitive threat?


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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Thursday, 29 January 2015

Prices increase for South African internet domains

South Africa's ZA Central Registry has informed registrars about a price
hike for .ZA domain registrations and renewals. Registering or renewing
co.za, org.za, net.za, and web.za domains will cost more from 01 March,
according to MyBroadband. ZACR CEO Lucky Masilela said the wholesale price
of registrations through the extensible provisioning protocol (EPP) system
would become ZAR 45, while legacy registrations would increase to ZAR 90.
Currently. EPP costs ZAR 35, while legacy registrations cost ZAR 65.88.

These price increases were approved in November 2014, and were originally
set to take effect on 16 February. Further price increases to legacy
registrations of ZAR 10 per year will be implemented annually from 01 March,
until the price reaches ZAR 130 in 2019.


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Tuesday, 25 November 2014

Website SEO Report - http://www.intelitrade.co.za/

Website SEO Overview - http://www.intelitrade.co.za/

52 out of 100

Facebook page 0.0
Google+ page 0.0
Twitter 0.0
Analytics 0.0
Incoming links 0.0
Printability 0.0
Popularity 0.0
Local presence 0.0
Meta tags 2.0
Mobile 3.0
Code quality 3.3
Social interest 4.2
Server behaviour 5.2
URL format 5.2
Amount of content 6.1
Internal links 9.6
Inoffensive content 10
Page titles 10
Headings 10

Meta Tag Analyzer - http://www.intelitrade.co.za/

Your search engine visibility score of 31/100 is considered "very poor".

Title Tag Analysis

<title>Intelitrade South Afrca</title>

Status: Your Title is 23 characters in length which is "acceptable".

Meta Description Tag Analysis

Error: The Meta Description is NOT being used or used incorrectly!

Meta Keywords Tag Analysis

Warning: The Meta Keywords is NOT being used or used incorrectly!

Example Search Engine Listing

Intelitrade South Afrca
Intelitrade Worldwide Solutions Search Home Page Our News Our Services Our
Products Contact Us our solidity is equity Innovation and flexibility,
quic...
http://www.intelitrade.co.za/

Web Page Speed Report

URL: http://www.intelitrade.co.za/
Title: Intelitrade South Afrca
Date: Report run on Mon Nov 24 16:50:32EST2014

Download Time
14.4K 1149.91 seconds
28.8K 578.85 seconds
33.6K 497.28 seconds
56K 301.49 seconds
ISDN 128K 97.74 seconds
T1 1.44Mbps 15.61 seconds

CO.ZA Domain: intelitrade.co.za

Accounting info....
Date |Type| Cost |Invoices are E-Mail to....|Paid Date |ICnt| TrkNo
|Billing Info

Flashing RED indicates that payment has not been received - please
confirm with the UniForum SA accounting department, accounts@co.za, should
this
not be according to your records. You have been sent 0 invoices/statements.

0a. lastupdate :
0b. emailsource :
0c. emailposted :
0d. emailsubject :
0g. historycount :
0h. invoiceno :
0i. contracttype :
0j. rcsversion :
1a. domain : intelitrade.co.za
1b. action :
1c. Registrar : Serve-Hosting (Pty) Ltd
2a. registrant : Chimwemwe Manda
2b. registrantpostaladdress: 50 Cooper Street Cyrildene,Johannesburg,
Gauteng, 2198, ZA
2c. registrantstreetaddress:
2d. amount :
2e. paymenttype :
2f. billingaccount :
2g. billingemail :
2i. invoiceaddress :
2j. registrantphone : +27.7736312269
2k. registrantfax :
2l. registrantemail : chimwemwe@gmail.com
2n. vat :
3b. cname :
3c. cnamesub1 :
3d. cnamesub2 :
3e. creationdate : 2014/09/06 12:09:46
4a. admin :
4b. admintitle :
4c. admincompany :
4d. adminpostaladdr :
4e. adminphone :
4f. adminfax :
4g. adminemail :
4h. adminnic :
5a. tec :
5b. tectitle :
5c. teccompany :
5d. tecpostaladdr :
5e. tecphone :
5f. tecfax :
5g. tecemail :
5h. tecnic :
6a. primnsfqdn : ns1.serve-hosting.net
6b. primnsip :
6c. primnsipv6 :
6e. secns1fqdn : ns2.serve-hosting.net
6f. secns1ip :
6g. secns1ipv6 :
6i. secns2fqdn : ns3.serve-hosting.net
6j. secns2ip :
6k. secns2ipv6 :
6m. secns3fqdn : ns4.serve-hosting.net
6n. secns3ip :
6o. secns3ipv6 :
6q. secns4fqdn :
6r. secns4ip :
6s. secns4ipv6 :
8a. netblock1start :
8b. netblock1end :
8c. netblock2start :
8d. netblock2end :
8e. netblock3start :
8f. netblock3end :
9a. description1 :
9b. description2 :
9c. description3 :
9d. description4 :
9e. description5 :
9f. description6 :

Website Analysis

TOTAL_HTML - Congratulations, the total number of HTML files on this page
(including the main HTML file) is 1 which most browsers can multithread.
Minimizing HTTP requests is key for web site optimization. Y

TOTAL_OBJECTS - Warning! The total number of objects on this page is 39
which by their number will dominate web page delay. Consider reducing this
to a more reasonable number. Above 20 objects per page the overhead from
dealing with the actual objects (description time and wait time) accounts
for more than 80% of whole page latency. See Figure II-3: Relative
distribution of latency components showing that object overhead dominates
web page latency in Website Optimization Secrets for more details on how
object overhead dominates web page latency. Combine, refine, and optimize
your external objects.

Replace graphic rollovers with CSS rollovers to speed display and minimize
HTTP requests. Consider using CSS sprites to help consolidate decorative
images. Using CSS techniques such as colored backgrounds, borders, or
spacing instead of graphic techniques can reduce HTTP requests. Replace
graphic text headers with CSS text headers to further reduce HTTP requests.
Finally, consider optimizing parallel downloads by us ing different
hostnames or a CDN to reduce object overhead.

TOTAL_IMAGES - Warning! The total number of images on this page is 24 ,
consider reducing this to a more reasonable number. Recommend combining,
replacing, and optimizing your graphics. Replace graphic rollover menus with
CSS rollover menus to speed display and minimize HTTP requests. Consider
using CSS sprites to help consolidate decorative images. Use CSS techniques
such as colored backgrounds, borders, or spacing instead of graphic
techniques to reduce HTTP requests. Replace graphic text headers with CSS
text headers to further reduce HTTP requests. Finally, consider optimizing
parallel downloads by using different hostnames to reduce object overhead.

TOTAL_CSS - Caution. The total number of external CSS files on this page is
4 , consider reducing this to a more reasonable number. Because external CSS
files must be in the HEAD of your HTML document, they must load first before
any BODY content displays. Although they are cached upon subsequent
requests, CSS files slow down the initial display of your page. Combine,
refine, and optimize your external CSS files. Ideally you should have one
(or even embed CSS for high-traffic pages) on your pages. You can optimize
CSS files using shorthand properties, grouping, and then minify and GZIP
compress them to reduce their footprint. Remember to place CSS files in the
HEAD and JavaScript files at the end of the BODY to enable progressive
display.

TOTAL_SIZE - Warning! The total size of this page is 1473595 bytes, which
will load in 301.49 seconds on a 56Kbps modem. Consider reducing total page
size to less than 100K to achieve sub 20 second response times on 56K
connections. Pages over 100K exceed most attention thresholds at 56Kbps,
even with feedback. Consider optimizing your site with Website Optimization
Secrets, Speed Up Your Site or contacting us about our optimization
services.

TOTAL_SCRIPT - Warning! The total number of external script files on this
page is 10 , consider reducing this to a more reasonable number. Combine,
refactor, and minify to optimize your JavaScript files. Ideally you should
have one (or even embed scripts for high-traffic pages) on your pages.
Consider suturing JavaScript files together at the server to minimize HTTP
requests. Placing external JavaScript files at the bottom of your BODY, and
CSS files in the HEAD enables progressive display in XHTML web pages.

HTML_SIZE - Congratulations, the total size of this HTML file is 10653
bytes, which less than 50K. Assuming that you specify the HEIGHT and WIDTH
of your images, this size allows your HTML to display content in under 10
seconds, the average time users are willing to wait for a page to display
without feedback.

IMAGES_SIZE - Warning! The total size of your images is 1251533 bytes, which
is over 100K. Consider switch graphic formats to achive smaller file sizes
(from JPEG to PNG for example). Finally, substitute CSS techniques for
graphics techniques to create colored borders, backgrounds, and spacing.

SCRIPT_SIZE - Warning! The total size of external your scripts is 195915
bytes, which is over 20K. Consider optimizing your JavaScript for size,
combining them, and using HTTP compression where appropriate for any scripts
placed in the HEAD of your documents. You can substitute CSS menus for
JavaScript-based menus to minimize or even eliminate the use of JavaScript.

CSS_SIZE - Caution. The total size of your external CSS is 15494 bytes,
which is above 8K and less than 20K. For external files, ideally keep them
less than 1160 bytes to fit within one higher-speed TCP-IP packet (or an
approximate multiple thereof). Consider optimizing your CSS and eliminating
features to reduce this to a more reasonable size.

MULTIM_SIZE - Congratulations, the total size of all your external
multimedia files is 0 bytes, which is less than 10K.


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Monday, 24 November 2014

Website SEO Report - http://www.groupon.co.za

Website SEO Overview - http://www.groupon.co.za

67 out of 100

Google+ page 0.0
Code quality 0.0
Local presence 1.4
Mobile 3.0
Internal links 5.2
Meta tags 5.2
Analytics 6.0
Server behaviour 7.9
Headings 7.9
Social interest 8.7
Popularity 8.7
URL format 8.8
Amount of content 8.9
Twitter 9.8
Facebook page 10
Inoffensive content 10
Page titles 10
Incoming links 10
Images 10
Printability 10
Freshness 10

Meta Tag Analyzer - http://www.groupon.co.za

Your search engine visibility score of 50/100 is considered "pretty low".

Title Tag Analysis

<title>Groupon: Deals and Coupons for Restaurants, Fitness, Travel,
Shopping, Beauty & more</title>

Status: Your Title is 84 characters in length which is "too many characters"
for what we consider to be a "search engine friendly" Web page.

Meta Description Tag Analysis

<meta name="description" content="Deals and Coupons from 50-90% off on
Restaurants, Fitness, Travel, Shopping, Beauty, Spas, Holiday Gifts and
more">

Status: Your Meta Description is 113 characters in length which is
"acceptable".

Meta Keywords Tag Analysis

Warning: The Meta Keywords is NOT being used or used incorrectly!

Example Search Engine Listing

Groupon: Deals and Coupons for Restaurants, Fitness, Travel,...
Deals and Coupons from 50-90% off on Restaurants, Fitness, Travel, Shopping,
Beauty, Spas, Holiday Gifts and more
http://www.groupon.co.za/

CO.ZA Domain: groupon.co.za

Accounting info....
Date |Type| Cost |Invoices are E-Mail to....|Paid Date |ICnt| TrkNo
|Billing Info

Flashing RED indicates that payment has not been received - please
confirm with the UniForum SA accounting department, accounts@co.za, should
this
not be according to your records. You have been sent 0 invoices/statements.

0a. lastupdate :
0b. emailsource :
0c. emailposted :
0d. emailsubject :
0g. historycount :
0h. invoiceno :
0i. contracttype :
0j. rcsversion :
1a. domain : groupon.co.za
1b. action :
1c. Registrar : CSC Corporate Domains Inc
2a. registrant : Groupon, Inc.
2b. registrantpostaladdress: 600 W. Chicago Ave Suite 620,-, , , --
2c. registrantstreetaddress:
2d. amount :
2e. paymenttype :
2f. billingaccount :
2g. billingemail :
2i. invoiceaddress :
2j. registrantphone : +1.3128705288
2k. registrantfax : +1.3122757757
2l. registrantemail : sysadmin@groupon.com
2n. vat :
3b. cname :
3c. cnamesub1 :
3d. cnamesub2 :
3e. creationdate : 2009/09/08 11:50:43
4a. admin :
4b. admintitle :
4c. admincompany :
4d. adminpostaladdr :
4e. adminphone :
4f. adminfax :
4g. adminemail :
4h. adminnic :
5a. tec :
5b. tectitle :
5c. teccompany :
5d. tecpostaladdr :
5e. tecphone :
5f. tecfax :
5g. tecemail :
5h. tecnic :
6a. primnsfqdn : ns1.p04.dynect.net
6b. primnsip :
6c. primnsipv6 :
6e. secns1fqdn : ns2.p04.dynect.net
6f. secns1ip :
6g. secns1ipv6 :
6i. secns2fqdn : ns3.p04.dynect.net
6j. secns2ip :
6k. secns2ipv6 :
6m. secns3fqdn : ns4.p04.dynect.net
6n. secns3ip :
6o. secns3ipv6 :
6q. secns4fqdn :
6r. secns4ip :
6s. secns4ipv6 :
8a. netblock1start :
8b. netblock1end :
8c. netblock2start :
8d. netblock2end :
8e. netblock3start :
8f. netblock3end :
9a. description1 :
9b. description2 :
9c. description3 :
9d. description4 :
9e. description5 :
9f. description6 :

Web Page Speed Report

URL: http://www.groupon.co.za
Title: Groupon: Deals and Coupons for Restaurants, Fitness, Travel,
Shopping, Beauty & more
Date: Report run on Mon Nov 24 16:29:41EST2014

Download Time
14.4K 97.71 seconds
28.8K 54.55 seconds
33.6K 48.39 seconds
56K 33.59 seconds
ISDN 128K 18.20 seconds
T1 1.44Mbps 11.99 seconds

Website Analysis

TOTAL_HTML - Congratulations, the total number of HTML files on this page
(including the main HTML file) is 1 which most browsers can multithread.
Minimizing HTTP requests is key for web site optimization. Y

TOTAL_OBJECTS - Warning! The total number of objects on this page is 57
which by their number will dominate web page delay. Consider reducing this
to a more reasonable number. Above 20 objects per page the overhead from
dealing with the actual objects (description time and wait time) accounts
for more than 80% of whole page latency.

See Figure II-3: Relative distribution of latency components showing that
object overhead dominates web page latency in Website Optimization Secrets
for more details on how object overhead dominates web page latency. Combine,
refine, and optimize your external objects. Replace graphic rollovers with
CSS rollovers to speed display and minimize HTTP requests. Consider using
CSS sprites to help consolidate decorative images. Using CSS techniques such
as colored backgrounds, borders, or spacing instead of graphic techniques
can reduce HTTP requests. Replace graphic text headers with CSS text headers
to further reduce HTTP requests. Finally, consider optimizing parallel
downloads by using different hostnames or a CDN to reduce object overhead.

TOTAL_IMAGES - Warning! The total number of images on this page is 48 ,
consider reducing this to a more reasonable number. Recommend combining,
replacing, and optimizing your graphics. Replace graphic rollover menus with
CSS rollover menus to speed display and minimize HTTP requests. Consider
using CSS sprites to help consolidate decorative images. Use CSS techniques
such as colored backgrounds, borders, or spacing instead of graphic
techniques to reduce HTTP requests. Replace graphic text headers with CSS
text headers to further reduce HTTP requests. Finally, consider optimizing
parallel downloads by using different hostnames to reduce object overhead.

TOTAL_CSS - Caution. The total number of external CSS files on this page is
3 , consider reducing this to a more reasonable number. Because external CSS
files must be in the HEAD of your HTML document, they must load first before
any BODY content displays. Although they are cached upon subsequent
requests, CSS files slow down the initial display of your page. Combine,
refine, and optimize your external CSS files. Ideally you should have one
(or even embed CSS for high-traffic pages) on your pages. You can optimize
CSS files using shorthand properties, grouping, and then minify and GZIP
compress them to reduce their footprint. Remember to place CSS files in the
HEAD and JavaScript files at the end of the BODY to enable progressive
display.

TOTAL_SIZE - Caution. The total size of this page is 111359 bytes, which
will load in over 20 seconds on a 56Kbps modem - or 33.59 seconds on a
56Kbps modem. Consider reducing total page size to less than 100K to achieve
sub 20 second response times on 56K connections. Be sure to provide feedback
for pages over 100K by layering your design to display useful content within
the first two seconds. Consider optimizing your site with Website
Optimization Secrets, Speed Up Your Site or contacting us about our
optimization services.

TOTAL_SCRIPT - Caution. The total number of external script files on this
page is 4 , consider reducing this to one or two. Combine, refactor, and
minify to optimize your JavaScript files. Ideally you should have one (or
even embed scripts for high-traffic pages) on your pages. Consider suturing
JavaScript files together at the server to minimize HTTP requests. Placing
external JavaScript files at the bottom of your BODY, and CSS files in the
HEAD enables progressive display in XHTML web pages.

HTML_SIZE - Congratulations, the total size of this HTML file is 15191
bytes, which less than 50K. Assuming that you specify the HEIGHT and WIDTH
of your images, this size allows your HTML to display content in under 10
seconds, the average time users are willing to wait for a page to display
without feedback.

IMAGES_SIZE - Congratulations, the total size of all your images is 39616
bytes, which is less than 50K. Even with a 50K HTML page this page should
load in less than 20 seconds on a 56Kbps connection. Ideally each image
should be less than 1160 bytes, to easily fit into one TCP-IP packet.

SCRIPT_SIZE - Warning! The total size of external your scripts is 49387
bytes, which is over 20K. Consider optimizing your JavaScript for size,
combining them, and using HTTP compression where appropriate for any scripts
placed in the HEAD of your documents. You can substitute CSS menus for
JavaScript-based menus to minimize or even eliminate the use of JavaScript.

CSS_SIZE - Congratulations, the total size of your external CSS is 7165
bytes, which is less than 8K.

MULTIM_SIZE - Congratulations, the total size of all your external
multimedia files is 0 bytes, which is less than 10K.


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Saturday, 1 November 2014

Millions of websites hit by Drupal hack attack

Anyone who had not yet updated should do so immediately, it warned.

However, the team added, simply applying this update might not remove any
back doors that attackers have managed to insert after they got access.
Sites should begin investigations to see if attackers had got away with
data, said the warning.

"Attackers may have copied all data out of your site and could use it
maliciously," said the notice. "There may be no trace of the attack." It
also provided a link to advice that would help sites recover from being
compromised.

Mark Stockley, an analyst at security firm Sophos, said the warning was
"shocking".

The bug in version 7 of the Drupal software put attackers in a privileged
position, he wrote. Their access could be used to take control of a server
or seed a site with malware to trap visitors, he said.

He estimated that up to 5.1% of the billion or so sites on the web use
Drupal 7 to manage their content, meaning the number of sites needing
patching could be as high as 12 million.

Drupal should no longer rely on users to apply patches, said Mr Stockley.

"Many site owners will never have received the announcement and many that
did will have been asleep," he said. "What Drupal badly needs but doesn't
have is an automatic updater that rolls out security updates by default."

http://www.bbc.com/news/technology-29846539

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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Friday, 17 October 2014

Online Company Branding

Company Branding is a division that does some careful planning and deals
directly with the key players in your company.

Online company branding has to be well planned out and in line with the
whole company policy. This would include future goals and targets to be
reached within the near future and a five year plan.

Online Company Branding will dictate all other divisions of our SEO South
Africa company. This is the most important division and we encourage any
company new or established to make use of this facility as this will save
time and money for you.

Having a clear vision of your company goals, implementing and being able to
set out these goals and marketing targets on schedule will enable SEO South
Africa to make all campaigns for our clients a huge success.

Online reputation management is a big part of this division, search engine
optimization plays a key part in this as negative search results or keyword
phrases will damage the authenticity of your company and it's Branding.

Online company branding is spread across the whole spectrum of the internet,
with the inclusion of social media, blogs, forums, interactive product
reviews and more.

Monitoring what is being said about your company and keeping track of
reputation and opinions is very important, these metrics have to be
monitored.

Listening to your customers is very important and has to be included in
monitoring user generated content. This is a good thing as it gives you
real-time insight as to what is being said about your company and also
finding out what your company can do to improve its, service product and
reputation, which all contributes to online company branding.


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Here follow SEO tips and tricks for beginners

Please note that this list is in no particular order. These tips and tricks
are just some seo techniques. Please contact SEO South Africa for an website
audit.

Content is king, so make sure you have unique, up to date relevant content.

Do keyword research, make sure your keywords have got high search volume,
ideally with low competition for the key word.

Focus on keyword phrases rather than single or short keywords, long tail
keywords will get you found easier.

Use the keywords in your text links (anchor text) the more relevant the
better the results.

Make "http://www.yoursite.com" your preferred site. in other words redirect
"http://yoursite.com" with a 301 redirect.

If you have any home page links, index.html, point them to
http://www.yoursite.com

Frames and Flash are best not to be used on any pages you planning to
optimise, if so make sure you have credible content on the page.

Blog, Blog, Blog, especially if your website content does not change often,
spiders love fresh content.

Link building is long term and is all about quality and not quantity check
the reputation and page rank of websites you looking to get links from.

Make sure your website is easy to use.

Create CTA's, without call to action pages your seo efforts may all lead to
nothing

Add "ALT tags" to your images - make sure your images are named to optimise
seo image searches.

Understand how social media marketing works, its a big part of seo
development.

SEO is all about: Text, Links, Popularity and Reputation!


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Understanding SEO

The term SEO stands for search engine optimization.

This entails the process of getting free traffic from the following sources:

organic listings on search engines, editorial links from reputable web sites
and listings from web directories.

The major websites are Google, Bing, and Yahoo.

These search engines distribute links in different forms ranging from web
pages, images and videos. Search engines rank theses web pages according to
relevancy, which is most relevant to the search term posed by the internet
user.

These listings are called organic in search engine optimisation because the
listings are generated free and not using paid listings such as Google
adwords etc.

There are two types of search engine optimisation, on page optimisation and
off page optimisation.

On page search engine optimisation

is everything that can be adjusted on the web page, if your search engine
optimisation company is worth their salt, your web page should be scoring
well above 80%.

Off page search engine optimisation takes some more time and is largely
built up by generating quality links (link building) from other reputable
web sites.

This takes patients and time, but is well worth it because every reputable
link that is built secures your position in your search engine optimisation
rankings on the top search engines.

Other off page search engine optimization includes:

Social media marketing
Blog posts
Press releases
Article submissions


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Monday, 15 September 2014

Ethical SEO Techniques

Hundreds and thousands of people have made use of the Internet in a variety
of ways, each in an attempt to subjugate its great power and potential to
give profit and gain to users and businessmen. However, alongside the aims
of these hardworking innovators and entrepreneurs are people who simply want
to extort as much money from people in exchange for dubious products and
services.

Web content is brought to a potential user by means of either direct recall
of a particular service provider's website, or by blind searches done on
various Internet search engine platforms made available by Internet software
giants. By entering words, known as 'keywords' relevant to the desired
information, product, or service, into the search field, users can employ
these blind searches to look for content closest to what they are looking
for.

As is the practice, a search engine usually produces a list of websites
matching the keywords provided by the user to a degree of relevance. These
are ranked by relevance, quality of content, and sometimes, 'visitor votes'
that come in the form of a measure of frequency of visits by people who
usually find the content useful to them.

SEO, or Search Engine Optimization, is a method used by many businesses and
entrepreneurs online in order to maximize the potential of the search engine
by helping them rise in the ranks of the query response listings. SEO
usually deals with organic searches, or those that need no payment to be
listed among the list of likely matches to a client's keywords, as well as
crawler search engines, which are search engines that literally crawl
through web pages in search of relevant links and relations between pages in
order to find relevant content.

Dubious figures in the Internet, however, have made use of the Internet to
forward their own selfish desires, leading to an unethical use of the
brilliant SEO model. This has led to a divergent field of SEO, called "black
hat SEO". In this method, various deceptive schemes are used in order to
manipulate search engines and dupe customers by providing them with websites
that are completely useless. This method is also called "spamdexing".

Ethical SEO techniques also exist in the Internet. Before even going into
details, the most important ideal behind ethical SEO techniques is in
providing better service to clients, and allowing this satisfaction to
become key in promoting the website.

What does it take for a method to become an ethical SEO technique?

There are various ways under the central guideline to achieve them.

The first one is creating quality content for the users. After all, no
ethical SEO technique tries to get the better of any customer, or even harm
them to the slightest extent. By providing quality content, users receive
useful, timely, and secured information when they need it.

In order for that to be achieved, no amount of exaggeration or manipulation
of the nature and content of the website is done to lead customers into
believing that it contains the website relevant to their query. Ethical SEO
does not employ any method that will mislead the customer into a site, and
even offend the customer once he or she has found his or her way into the
website.

Moreover, ethical SEO techniques do not, in any way, violate any laws as
regards intellectual property rights, international law, or spamming laws
implemented at every level of every way. This would include not claiming for
their own products and services that are not theirs to sell or produce just
so they can fool users into providing sensitive information through which
they can extort money.

A website employing ethical SEO techniques will never try to exaggerate and
reflect a company's image any more than how it should be portrayed; doing
so, in effect, manipulates the customer into trusting a company based on
falsity.

Relevant to various security issues existent on the Internet, one last
measure of how ethical a search engine optimization technique is lies in the
protection of its customers on the basis of privacy agreements. In providing
the service sought by the client, ethical SEO techniques protect the
confidentiality and sensitivity of the information made known to them in
confidence by their clients.

Both goals aim to achieve the same end of profit. However, the road diverges
and one must pick one over the other. In the end, ethical SEO techniques
allow for users to maximize the profit they pay without impinging on the
rights of other people an manipulating others; this by far is the best
option to go.


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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